Capabilities
Data +
Audience Insights
Custom research architecture
Syndicated research architecture
Custom data mining + analysis
Custom data insights
Target heat mapping
Target prospecting
Media Strategy +
Channel Architecture
Strategic channel planning
Connections planning + attribution
Multi-platform planning + optimization
Reach and awareness modeling
Frequency distribution + optimization
Paid execution + negotiation
In-market + campaign optimization
Pre + post campaign evaluation + insights
Creative distribution
Television
Radio
Billboards/out of home
Transit
Digital mobile
Digital audio + video
Programmatic
Digital publisher specific
Magazine + newspaper
Digital
Media Solutions
Programmatic media
Look-alike modeling
Retargeting + dynamic retargeting
1st party targeting
3rd party targeting
1st party e-comm marketing
3rd party e-comm management
Dynamic creative substitution
Search engine marketing
Cost per completed/view
Cost per acquisition
Cost per click
Lead generation
Native advertising
Branded content
Creative testing + approvals + distribution
Social Advertising
Social media advertising
Look-alike modeling
Retargeting + dynamic retargeting
Social listening + amplification
Influencer marketing + amplification
Cost per completed/view
Cost per click
1st party targeting
3rd party targeting
Lead generation
Non-Traditional +
Activation Solutions
Experiential + live event
Product placement
Direct response marketing
Sponsorships + promotions
Sampling fulfillment
Earned media negotiations
Product review programs
Branded content
